Conceived during Singapore’s Zika mosquito outbreak, BuzzStopper rethinks insect repellent through an unexpected emotional lens — one that replaces fear and caution with optimism, warmth, and approachability.
Rather than leaning into the conventional visual language of medical efficacy, the packaging is intentionally joyful. A crayon-treated identity introduces a playful yet purposeful character, signalling energy, industriousness, and everyday usability. The result is a product that feels equally at home in a child’s backpack as it does in an adult’s daily routine.
At the heart of the brand are two mascots: Rhinee, the baby rhinoceros, and Rhinon, its parent. Renowned for their thick, resilient skin, the rhinoceros becomes a metaphor for protection, strategically anchoring the two bottle sizes with visual continuity, without redundancy, while allowing each format to retain its own character and presence.
Bold, arresting hues of red and orange ensure strong shelf visibility, striking a careful balance between friendliness and confidence. The packaging remains inviting without becoming juvenile, forming an intentional middle ground designed to resonate with children, young adults, and parents alike.
Completed in 2017.
Photography by House of Adjaycent.